Most of the speakers are business creators or managers of Business units, who share their passion, know-how, and vision with talent and generosity.”, International participant Non-Belgians, Philippe Biltiau The 4 V’s Methodology to build a Profitable Ecosystem, Market Intelligence (External / Internal Environments), Customer Centricity – Customer Insights – Needs’ Discovery, Brand Equity – Branding - Brand Architecture, Major developments in Marketing and Perception of AI. You will experience practical Digital Service Design. Be prepared to learn a lot about Programmatic and Native Advertising, DM & CRM, PR, etc. Selection of candidates starts with foundation courses taught by Vietnamese professors. Courses take place every evening, comprising 6 to 9 lessons of 3 hours. Besides reading assignments, the course is based on case studies illustrating the complexities of real pricing issues and invites students to apply their ideas in practical problem solving, as well as attending lectures by guest speakers. About. Issues which could be addressed include the following : When will a robot become a living being or capable of conscious thought? Common business practices in qualitative marketing research. DAY 2Programmatic communications- Traditional vs. Programmatic- Technology (DSP, DMP, SSP, etc. In order to put the theory into practice, students will have the opportunity to develop their own Omni-channel strategy and be coached on their project. You will develop your own global marketing strategy in a digital world. Admitere Master 2020. Understanding the value pricing thermometer is key: how to increase your target customer’s willingness to pay by optimizing your margin without losing market share. HOW DESIGN THINKING RELATES TO SERVICE DESIGN, Brand experience: The product of all Interactions between a customer and an organisation. Executive Master in Digital Marketing and Communication, Je suis un professeur/membre du personnel, Executive Programme in Enterprise Risk Management, Executive Programme en Management et Philosophies, IT & Information Security Management Education, Programme in European Data Protection (GDPR), Executive Programme in Business Analytics, Executive Programme en Transformation Digitale, Executive Master in International Association Management, Executive Master en Management des Institutions de Santé et de Soins, Advanced Master in Innovation & Strategic Management. Master - Business Analyst en alternance ICHEC – ECAM. Studiază în Sibiu. 14 décembre 2020 Dans le contexte de confinement et d’enseignement à distance, l’ULB met tout en œuvre pour favoriser la réussite des … In 19 days, from May 2021 to January 2022. Market Link Master Marketing / Master Digital Marketing at Solvay Brussels School: learn traditional marketing and communication practices with new digital tools. Digital Strategy Lead et Founding Partner, Virginie Bruneau Managing Director, Hugues Bersini Selection of candidates starts with foundation courses taught by Vietnamese professors. Module objective and content During this module, you will get to know the Customer Experience division of a communication agency from the inside. AI & SAVEEE - How AI upsets the 4P's / A.I. What do experimental economic experiences that economics students engage in, tell us about human nature? Consumers are now, more than ever, “Omni-channel” in their outlook and behaviour – they use both online and offline channels for shopping. Artificial Intelligence & Marketing - ULB Solvay Executive Master in Digital Marketing - 16 11 2017 1. Jean-Pierre Aerts 2 days in May: Thursday 6 and Friday 7, Hugues Bersini & Hugues Rey 1 day in May: Tuesday 18, Virginie Bruneau & Cédric Cauderlier 1 day in June: Tuesday 8, 1 day: Thursday June 10 or Tuesday September 14, Sandra Rothenberger2 days in September: Thursday 16 and Saturday 18 (To be confirmed), Hugues Rey5 Days: 3 in October: Tuesday 12 Thursday 14 and Saturday 162 days in November: Tuesday 16 and Thursday 18, Virginie Bruneau1 day in November: Saturday 20, Martine George3 days in December: Saturday 4, Tuesday 7 and Wednesday 8, 2 days in January: Friday 21 and Saturday 22. Discuss marketing data science intelligently with data scientists and other stakeholders, Better understand proposals for marketing data science projects and investments, Participate effectively in marketing data science projects. With the global pandemic caused by COVID-19, consumers’ purchasing habits have evolved and marketers need to rethink their distribution strategies. The faculty comprises Solvay Brussels School and ULB professors bringing in their theoretical insight and the latest research … Exploitation of digital opportunities for brands to communicate their values and offers has substantially changed the formats and content made available to customers. The Executive Master in Digital Marketing and Communication gives immediate answers to your questions, as well as practical exercises and group work tasks during the sessions. This module is based on active learning. Five courses taught by Belgian professors; each course consists of 24h (8 lectures of 3h). )- Sites measuring tools- Campaign dissemination tools (ad server)- Understanding the issues of Google Analytics, Adobe, etc. Selection of candidates starts with foundation courses taught by Vietnamese professors. Across the entire customer journey, marketeers need to understand the different needs and habits of their customers and non-customers. Solvay Brussels … The mutation of marketing has had far-reaching effects over the last 20 years. Interviews will take place the first week of April 2008 with a mixed jury Open University / Solvay Business School. This module provides a forward look at the influence of technology evolution, and the issues and opportunities for society,  industry and marketing. Cette adresse e-mail est protégée contre les robots spammeurs. The Executive Master in Digital Marketing and Communication is spread on 19 days and 10 modules to reach out to the highest level in digital marketing and communication. In this module, you will better understand how to provide information relevant to customers’ specific needs at each point in the purchase cycle. When you leave us, after these two intensive days, you will be able to imagine, create, activate and test a full force communication campaign based on an effective digital marketing strategy. Should marketingcommunication strategies still rely on PR, advertising, and personal sales to cover the field? The school‘s core mission is to train business leaders and entrepreneurs with the ability to adapt to the ever-changing nature of Society and to shape tomorrow’s world. The UCL and the ULB … It allows managers to know which consumers they want to target, and where and how they can reach them. The university master's degree in Marketing and Market Research (MIM) is an official course adapted to the European Higher Education Area. Solvay Brussels School of Economics & Management Solvay Brussels School of Economics & Management Companies need to keep contact with their consumers and monitor the evolution their attitudes. Profile of participants over the last 5 years: The certificate of “Executive Master in Digital Marketing and Communication” will only be granted upon fulfillment of two conditions: The Executive Master in Communication and Digital Marketing is a comprehensive program bringing together a panel of academic leaders and renowned speakers. The format is based on active learning. It includes a perfect balance between theory, workshops and case studies. Session 3: Final Project A fast-track to an executive position via the practical acquisition of crucial management skills (strategy, leadership, marketing and finance). The … Teaching method You will be immersed into the world of a CX agency. These courses are given by different Solvay university specialists, surrounding the best Belgian professionals in this field, alternating theory and practice. You will also deepen your knowledge of different aspects of trading, performance and searches. This Master offers to young workers (and already graduates) the possibility to acquire management methods and behaviors that allow them to be efficient within a private or a public organisation. Leveraging segmentation, targeting and positioning in an increasingly digital world, you will explore ‘Design Thinking’ and develop ‘Blue Ocean’ value propositions that take into account the new ways of living both at work and at home. A la fin de la quatrième année l’étudiant a la possibilité de soutenir un mémoire afin d’obtenir une maîtrise dans sa filière de formation. Designing effective quantitative research. Havas Media Belgium MGM 403 Marketing Research (fall or spring) (Required MKT concentration course) Free elective (internship recommended) MGM 400 level - Marketing concentration elective (MGM 402, 404, 405, … By offering a 360° view, it allows the participants to create their own links between the various digital marketing fields, and to refine their vision. In this module we will consider the following in the context of a digital world: - How to build a communication strategy and organize the communications channels (model: Owned Shared Earned Paid). - The use of mobile networks/devices and geolocation - Social networks - Native and content advertising - The establishment of goals, a Key Performance Index and the associated benchmarks, and ways to measure performance - The complementarity between the different communication channels - Traditional Media digitalization: TV & Out-of-Home. Solvay Brussels School very varied, each “prof" is more than just a teacher, they are hands-on kind of men and women who have very varied experiences within different companies. The module is based on interactive lectures, pre-readings and case studies. Conducting proper research will lower business risks and help managers to set better goals for their business. In this new, rapidly evolving environment, it is not sufficient to produce standardized products for an entire group of customers anymore. On average, there is a course each month for the first 18 months of the program. The Master in Management touches upon the main business pillars of a company: Strategy, Marketing, Human Resources, IT, Supply Chain or Finance, always from a managerial perspective, which makes it … Established in 1903, Solvay Brussels School of Economics & Management is a Faculty of the Université libre de Bruxelles. Ici, on te donne quelques avantages de venir faire un master à l’ULB. According to the Economist Intelligence Unit (EIU), 86% of marketers believe that they will manage the whole customer experience by 2020. Chercher un Master ULB Introduire mon diplôme actuel. The course will comprise theory, cases, sharing of best-practices and an external speaker. © Solvay Brussels School of Economics & Management. Programme ICHEC; Programme double diplomation ICHEC - UCL (LSM) Programme tri-diplomation ICHEC - UCL – ULB; Master's degree in Business Management - International Track. Master the fundamentals in marketing and build a digital marketing strategy that creates value for your company and society, now and in the future. is the centrepiece of a new solution-price-sale strategy in Marketing 4.0. Master Jour Master en gestion de l'entreprise. All courses use Solvay Business School - ULB teaching curricula, both in structure and content. Today, the amount of data produced by prospects and customers engaging with marketing channels provides new opportunities for marketers to leverage more effective, targeted and personalized campaigns, track customer journeys, improve customer segmentation and predict their behaviour. More precisely, students will learn how to design a marketing research strategy, considering the new constraints due the COVID-19 pandemic, and translate the results into useful insights for their marketing plan. We cover planning the Paid, Shared, Owned and Earned concept. The Executive Master in Digital Marketing and Communication enables you to optimise your skills to become a (better) manager, ready to operate effectively in the context of digital communication. Roosevelt - 1050 Bruxelles - contact, Master in Business and Marketing Management, Global political and Economical market environment, Leadership and Human Resources Management, Management accounting & Control systems, Market research, Customer behavior & Competitive intelligence, Marketing & Business communication, PR & Advertising, Sales & Customer relationship management, Inter cultural relationships & Negotiation, Domestic & International distribution & Retailing, Proficiency in English (TOEFL 500 or C level). Be expert in marketing data and know how to use data to deliver value to consumers and secure a sustainable competitive advantage. L'ULB sur Facebook L'ULB sur Twitter L'ULB sur Instagram ULB TV L'ULB sur Scoop.it L'ULB en tant qu'entreprise L'ULB en tant qu'université Le flux RSS de l'ULB Les Facultés et Services de l'ULB Performance through all channels needs to be optimized. This module shows you how to set up a communication strategy. The course is built on action learning methods. BMMA (Belgian Management and Marketing Association), Solvay Brussels School of Economics & Management. It will also help to familiarize the participants with various marketing applications and uses of data science. Master the fundamentals in marketing and build a digital marketing strategy that creates value for your company and society, now and in the future. Make a difference with your S.A.V.E. The master's degree is taught in Spanish, has a professional focus, and provides students with advanced, specialized training in marketing … The ICHEC-UCL-ULB diploma. This Executive Master programme is perfectly designed for marketing and communications managers. And, last but not least, you will be holding a very sought after “Executive Master in Digital Marketing and Communication” degree. The Solvay Executive MBA provides you with the right foundation to propel you boldly into a new future. The Master in Marketing at the London School of Design and Marketing will expand and develop new knowledge, skills and effective methodologies so that marketing professionals become highly … As a participant you are expected to share your experience with your peers. Service design applies design thinking to orchestrate all front-end and back office interactions that might impact the brand experience. All application forms received by Dec 31st 2008 will be reviewed in January 2009 so that candidates can be informed before January 31, 2009 if they are selected for interviews taking place in April 2009. En tant que capitale de l’Europe, Bruxelles est sans … Les formations à horaire décalé ou aménagé à l'ULB. Short, medium and long courses in various fields, in English and French. Modern marketeers should find a way to solve their consumers’ problems. With many of us stuck at home during those uncertain times and grey weather outside the window, there is no better time for self-development and refreshing your winter reading list. strategy and in the context of “value”. Digital Communication. For professionals seeking to upgrade their skills, advance their career and successfully manage businesses of all sizes. The submission of an end-of-programme paper, which needs to be positively evaluated by the jury members. 8:30 am: welcome with coffee9:00 am: course10:30/11:00 am: coffee break12:30 pm: lunch1:30 pm: Course3:00 pm: coffee break3:30 pm: Course5:30 pm: End of the day. strategy and generate a digital customer-centric marketing … At the end of the programme, you'll be able to: You will also become members of the “Solvay Alumni Association” and of the BMMA (Belgian Management and Marketing Association), which will provide access to a high-quality network in marketing. This module gives you a clear vision of how to create a healthy balance between price and value in Marketing 4.0. Solvay Brussels School of Economics & Management is your partner for the design and execution of tailor-made programmes to address your company’s challenges! Marketing Research constitutes one of the most important and fascinating facets of marketing. Director of the Generis advertising agency. Nowadays, consumers are not looking for normalized products but are in a constant quest to find solutions to the daily problems they face. Cette application vous permet, à titre purement informatif, de déterminer à quel(s) master(s) de notre Université vous auriez accès en 2020-2021, ce … How to make a survey targeted to your audience? On average, there is a course each month for the first 18 months of the program. DAY 1Digital communication tools: basic concepts and KPI’s- Digital Landscape (Belgian vs. Conceiving your marketing and communication strategy, Creating and activating your communication campaign, Testing your marketing and communication strategy, Breakdown of Belgian registrations: 40% Dutch-speakers and 60% French-speakers. How to develop a global marketing strategy in a digital world. The format is based on active learning. Courses are organized of non-working hours on weekdays or during weekends. )- Using data in purchasing policies- Transparency- SEA / SEO / Referencing- Links to programmatic communications, DAY 3Social Media, Content Marketing & Influencers- Social Media- Content Strategy & Influencers, DAY 4Digitalization of the traditionalchannels of communication- Digital Direct Marketing/Introduction to e-CRM/Marketing automation- TV Evolution vs. OLV- Digital OOH, DAY 5Create your communication strategyDigital communication strategy integration in action- Briefing- Objectives / Growth drivers / KPIs- Strategic canvas (CDJ in OSEP + Blueprint) and Big Idea- Methods/Selection grids of the channels- Optimization- Creative items for attention.